yuru
ゆるAn independent design & software studio. Quiet, considered products — made with care.
✦ The studio
We design and build small, well-considered web products.Founder engagements, in-house tools, and the editorial surfaces that hold them together. The person you write to is the person who designs and builds the thing — no handoff, no subcontract.
More about the studio
— MMXXVI
JuuLinkAI
A link-in-bio platform for local merchants, paired with a soft-spoken AI co-pilot that drafts thoughtful customer reviews. One profile, many links — fewer empty fields.
- Role
- Design · Build
- Year
- 2026
- Status
- Live
- № 01Design
On 'ma' — the space between
Why we treat negative space as a first-class design element, and what a 14th-century Japanese aesthetic concept can teach modern product design.
9 May 20267 min read - № 02Software
What 'soft-spoken AI' means to us
AI features that feel quiet are not less powerful — they are more confident. Notes on tone, defaults, and refusing the temptation to put a chatbot on everything.
22 April 20269 min read - № 03Field notes
Designing for local merchants in Malaysia
Building JuuLinkAI taught us that 'mobile-first' is not a slogan when half your users are filling forms on a four-year-old Android in a wet market.
30 March 20268 min read